For Artists, Labels and Managers
The music clipping agency for songs
the algorithm hasn't found yet.
We turn one track, video or live set into dozens of short vertical clips, posted natively to TikTok, Instagram Reels, YouTube Shorts and X by a network of 62,900+ clippers, all tied to your official sound.
Clips go live 24 to 72 hours from the call and you only pay for verified views, at a custom CPM per 1,000.
Artists, musicians and record labels all get the same product: a rights-cleared clipping campaign, posted for you and billed on verified views.
See TikTok music promotion, the creator network, and the case studies. Book a music clipping campaign on contact. For Spotify specifically, see Spotify promotion.
62,900+ creators
Verified views only
Live in 24–72h
Artists and labels already running on Lumina:
Our parent agency, Lumina Clippers, featured in
Views delivered
18B+
18B+ verified views delivered across the creator network.
Real creators
62,900+
A coordinated clipping network built for artists, labels and managers.
Live in
24–72 hours
Enterprise-scale distribution without enterprise-level advertising costs.
Real creator accounts, no bots
100%
Your content is distributed by real people to real audiences.
A music clipping agency that clears your rights, ties every view to your sound, and reports the streams and saves, as well as the views.
Built by the team behind 18B+ verified views and a 62,900+ creator network.
For artists, labels and managers
Book a strategy call
Forty-five minutes, and we'll show you what one track turns into, how fast the clips go live and what a campaign would cost. No pitch, just the plan.
45 minutes
Video call
No pitch
Select a date and time
Time zone
Local time
Troubleshooting
What artists tell us
The pain
Meter bridgewhere releases lose the room
Release windowdays, not months
CLIP0 dB
Attributionno signal returned
CLIP0 dB
Self-postingone account, one feed
CLIP0 dB
All three peak before anyone hears the record. The fix is speed, a signal that reports back, and more than one account.
The song doesn't decide anymore, the sound does
A release used to live or die on radio and playlists, and now it lives or dies on whether real people use your sound in the first two weeks.
TikTok and Luminate found that 84% of the songs that entered Billboard's Global 200 in 2024 went viral on TikTok before they charted, and eight of the ten Billboard number-one songs in 2025 had prior TikTok virality. A song lands on the chart after it's already broken somewhere else.
So the real question is whether enough creators are using your sound in the window where the platform is still deciding. That's the exact problem we exist to solve, and it's the only thing we do.
Source: TikTok / Luminate, Music Impact Report 2025, and TikTok Year in Music 2025
01
The window closes in days
The algorithm reads the first wave of a release fast, so if the sound isn't spreading across real accounts early, the release gets judged before your best fans have even heard it. We move inside that window and go live in 24 to 72 hours.
02
You can't prove any of it moved streams
Everyone reports views but almost nobody connects a clip campaign to saves, streams or a chart move, so the budget gets questioned and the next release starts from zero. We close that loop.
03
Posting it yourself isn't distribution
Your own accounts reach the fans you already have, while the millions deciding what to save next never see it. That reach is the whole game, and one artist account can't buy it, but we can across 62,900+ real creators.
Verified founder
Rhys McKay, founder
From the Founder
A great song breaks when real people start using the sound, long before it ever reaches a chart. Our entire job is to make that happen at scale in the two weeks that decide everything, then prove it moved streams, and nobody else in this category does both.
Rhys McKay
Founder, Music Clipping
18B+ verified views delivered across the Lumina network
What you are actually buying
What music clipping actually is
Music clipping is how an artist or label turns content they already have into distribution they don't. It takes a track, a music video, live or tour footage, or a studio session, and cuts it into dozens of short vertical clips built around the hook. Real creators then post those clips natively to TikTok, Instagram Reels, YouTube Shorts and X, each one tied to your official sound so every view feeds the same track.
VS
What it is not
Not an editor that hands you a folder of clips
Not paid social with a CPM you argue about
Not a playlist pitch that ends at a placementWhat it isA network that posts them and gets the sound usedOrganic posts you pay for only when the views are verified
Distribution that drives the saves and streams a placement needs
Five minutes of your time
How it works
One track and about five minutes of your time
Sessionone track, about five minutes of your time
Sendone track
Cut12–35s
QAchecked
Postnative
Reportverified
Clips go live 24 to 72 hours from the call.
01. You send one thing.
A track, a music video, live footage or a studio session. Roughly 20 minutes of footage, or a single song, is enough to begin.
Total time from you:
about five minutes.
about five minutes.
02. We cut for the hook.
Clips run 12 to 35 seconds, built around the moment in the song that makes someone stop, and every one is reviewed against your brief before it goes anywhere.
03. 62,900+ clippers distribute the sound.
Posted natively across TikTok, Instagram Reels, YouTube Shorts and X, with each clip tied to your official track sound and live 24 to 72 hours from the call.
TikTokIG ReelsYT ShortsX
04. You pay for verified views only.
A custom CPM per 1,000 verified views, with nothing charged per clip, per post or as a monthly retainer.
Hook selection
Hook-first clipping
You don't need a music video, you need the hook
Here's where most campaigns quietly fail. Agencies wait for a finished, polished music video and clip that, but what spreads is almost always the two seconds of the song that get stuck in someone's head rather than the visual. A polished video built on the wrong two seconds goes nowhere.
We build around the hook, whether that's the chorus drop, the lyric people will mouth, the beat switch or the line that becomes a caption. We'll pull it from a rough voice note, a snippet, a phone video from the studio, or a track you haven't released yet.
A snippet with the right hook beats a finished video with the wrong one. Every time.
Where music spreads now
Where music actually spreads
Radio and playlists react while short-form decides
Most artists still pour the budget into the channels that respond to momentum instead of the one that creates it, and that's the mistake.
Luminate found that TikTok-correlated artists grew their on-demand streaming 11% week over week against a 3% baseline, and that 96% of the artists studied showed a statistically significant link between short-form engagement and streaming. In Ditto Music's artist survey, 56% of independent artists named TikTok their single most important growth platform. Only 16% said Spotify.
Playlists and radio still matter, but they respond to momentum rather than make it. The momentum gets made when real creators use your sound at scale in the first two weeks, and that's the part we run for artists and labels both.
Luminate case study, and Ditto Music annual artist survey
On-demand streaming growth
3.7× baseline
TikTok-correlated artists11%
Baseline3%
Most important growth platform
3.5× Spotify
TikTok56%
Spotify16%
Proof
Artists like yours. Numbers from the network.
Campaigns on the board: Lucki 100M+, YNG Martyr 46M+, RUSS 31M+, 2hollis 23M+, Quavo 13M+, Selena Gomez 12M, Ski Mask the Slump God 9.9M+, Teyana Taylor 8.9M, WOLFPak 6.3M, Lady Gaga 6M+, Treaty Oak Revival 5.2M+, Maroon 5 5.1M, Rio da yung OG 5M+, YUNGBLUD 5M, Sam Fender 5M, OneRepublic 5M, Royel Otis 4.8M+, Gracie Abrams 4.1M, Telephone 3M+, Role Model 3M+, Baby Jane 3M, Zedd 2.1M+, Tucker Wetmore 1.6M+, Red Leather 1.3M+, Lewis Capaldi 1M+. Every figure is verified views. Clip counts and the mechanic behind each one are on the case studies page, and the five stages every one of them ran through are on how a clipping campaign works.
25+
Campaigns
310M+
Views delivered
30,000+
Clips shipped
Hover an artist to play the clip · campaigns from the network
Views versus saves
Views feel good but
Views feel good but
saves get you playlisted
Signal chainone clip, end to end
Clip cohortposted batch
Viewraw impression
Listen windowthe gate
Saveintent
Streamthe play
Playlistthe move
Below the window · not counted, not billed
A view on its own is a vanity number. The window is what turns it into a save, and the save is what the platforms read as intent.
Every clipping agency reports views, then the campaign ends and nobody can tell you whether it moved a single stream. That gap is what keeps clipping stuck as a vanity spend, and it's the one we were built to close.
A save is worth more than a stream, because the platforms read saves as intent and feed the track further. So a report full of views with no line for saves or streams can't prove it did anything.
We instrument for it.
Clip cohortViewListen windowSaveStreamPlaylist
Rights and royalties
Cleared to run and set up to pay you
A clip campaign built on a track you haven't cleared is a takedown waiting to happen, and most clipping agencies never mention rights at all. We don't run a campaign until the sound is safe to use across the platforms, which for a label is the whole reason the campaign can exist.
And when your sound spreads it should pay you. Every clip tied to your official audio feeds Content ID, so the views a campaign generates keep working as streaming and Content ID income long after it ends.
Rights-cleared distribution
Master and platform-side licensing checked before a single clip posts.
Content ID and royalties
Your sound stays your income, since views feed Content ID and the campaign keeps earning after it ends.
Where clipping fits
Music Clipping vs the alternatives
A tool gives you files and a playlist gives you a slot, while we give you the sound spreading
Our approach
Music Clipping
Music Clipping
AI clip tools
Playlist promotion
What you get
Clips posted, sound used and seen
A folder of clips
One placement
Distribution
62,900+ real creators
Your own accounts
A curator's list
You pay for
Verified views
A subscription
A placement fee
Drives saves and streams
Yes, at scale
No, you still post
Only if listeners act
Feeds Content ID income
Yes
No
No
Clears the rights
Yes
Not their job
Not their job
Setup
One asset, about 5 minutes
You do the work
You pitch and wait
What you get
Music ClippingClips posted, sound used and seen
AI clip toolsA folder of clips
Playlist promotionOne placement
Distribution
Music Clipping62,900+ real creators
AI clip toolsYour own accounts
Playlist promotionA curator's list
You pay for
Music ClippingVerified views
AI clip toolsA subscription
Playlist promotionA placement fee
Drives saves and streams
Music ClippingYes, at scale
AI clip toolsNo, you still post
Playlist promotionOnly if listeners act
Feeds Content ID income
Music ClippingYes
AI clip toolsNo
Playlist promotionNo
Clears the rights
Music ClippingYes
AI clip toolsNot their job
Playlist promotionNot their job
Setup
Music ClippingOne asset, about 5 minutes
AI clip toolsYou do the work
Playlist promotionYou pitch and wait
How a view is checked
Everyone says no bots.
Everyone says no bots.
Almost nobody says how.
Every view is checked through platform APIs before it counts toward your campaign, and views that fail aren't billed.
Review Window
48hrs
This is the "how": every view is validated against the platform's own API. If it cannot be verified, it never counts, and you never pay for it.
How you are billed
No retainer, just
No retainer, just
views that were real
All you need is the hook and a price tied to views that actually happened.
Verified view pricing
Custom CPM
Per 1,000 verified views
Set against your genre and volume.
Campaign scope
Scoped per campaign
Scoped on a call before anything starts.
Simple payment model
Pay forverified views
No monthly retainer, no price per clip and no minimum term.
Start with one track
Start with a pilot
Start with a pilot
before any contract
A fixed scope and a fixed price for one track, one campaign and one report. At the end you'll know what it cost, how far the sound spread and whether saves and streams moved, then you decide.
Pilot scope
One track
Duration
14 Days
Deliverables
Full Audit
The questions artists and
labels actually ask
What is a music clipping agency?
A music clipping agency turns one track, music video or live set into dozens of short vertical clips, then posts them natively across TikTok, Instagram Reels, YouTube Shorts and X through a vetted network of creators. Every clip is tied to your official sound, so the views build streams and saves as well as impressions.
How much does a music clipping campaign cost?
You pay a custom CPM, a set price per 1,000 verified views, instead of a monthly retainer. It gets scoped on a call before anything starts, against your genre, your volume and what the release needs, and you only pay for views that pass verification.
How long does a music clipping campaign take to go live?
Clips go live 24 to 72 hours after the kickoff call. Once you send a single source asset and we clear the sound, the creator network starts posting, so you never wait weeks for production.
What does an artist need to provide to start?
One source asset, whether that's a track, a music video, live footage or a studio session. Roughly 20 minutes of footage or a single song is enough, and it takes about five minutes of your time.
Do I need a finished music video to run a campaign?
No. A finished video helps but it's never required, since one track, a rough studio session or 20 minutes of live footage is enough. The clips are built from the hook rather than from a polished video.
Which platforms does a music clipping campaign post to?
Clips are posted natively to TikTok, Instagram Reels, YouTube Shorts and X. Native posting means each platform treats the content as organic, which is what drives real reach, saves and follows.
Does music clipping actually drive streams?
Yes. Because every clip is tied to your official sound, viewers who hear the hook can tap through to save the track, follow the artist and stream on Spotify or Apple Music. We instrument every campaign so you can see views convert into saves and streams as well as plays.
Is music clipping paid advertising?
No. It's organic, creator-led distribution, meaning real people posting real clips on their own accounts with no paid ads, bought views or bots involved. That's why the engagement carries into saves, follows and streams that paid impressions rarely produce.
Is my music cleared and do I keep the royalties?
We don't run a campaign until the sound is cleared across the platforms, so you're never exposed to takedowns, and you keep 100% of your royalties. Because clips use your official audio, the views feed Content ID and keep earning as streaming and royalty income after the campaign ends.
What is the difference between a music clipping agency and a playlist push?
A playlist push tries to place your track on curated playlists and hopes for passive listens, while clipping puts your hook in front of millions of active viewers who choose to save, follow and stream. A playlist rents you a slot but clipping builds demand, and every clip is measurable.
Does a music clipping agency work for labels as well as artists?
Yes. Labels use clipping to break new releases, reignite catalogue and prove ROI to their teams. We handle rights clearance at label grade and report verified views, saves and streams per release, so it fits a single artist and a full roster alike.
Is clipping worth it for an artist with no following yet?
Especially then, because clipping borrows the reach of a creator network rather than relying on your existing audience, so a track with no following can still reach millions. It's often the fastest way for a new artist to turn one song into real streams and first fans.
Get your sound in the
hands that decide.
One track and about five minutes of your time, then you're live in 24 to 72 hours.
Book a strategy call
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